Response to the Dark Times of Fashion

So, I am currently pursuing my masters degree at the Academy of Art University in San Francisco. I study Fashion Design, specifically menswear there. Anyhow, I am currently taking a class called Professional Practices. Its basically learning how to obtain work in the industry and such. In the last class, my professor gave us this article from the Atlantic called " Fashion In Dark Times" and it is from 2009, but it still seems current.

It basically talks about how the industry used to produce these lavish shows when the economy was booming in the 1980s and now the runway show is slowly starting to die out. It also talks about the condition of the industry due to the recession and how its affecting the mindset of the consumer and the industry as a whole for the future.

I find it both a little sad and also very optimistic at the same time. Essentially many designers can't keep afloat with all the hardship and are having to close down shop so to speak. This is the bit I am not happy with, but at the same time, it seems to be opening doors for new faces and ideas. It is definitely a promising idea for all of the students out there (including myself) who hope to express themselves in the industry.

Part of the article talks about the idea of lasting power and a certain heirloom quality we are moving towards in fashion. Many are abandoning the frivolous idea of seasonal wardrobe changes, and leaning more towards slowly building a wardrobe to hold onto over time.

This last idea I am a huge fan of. I like the idea of designers working to create something that will be an object to covet. I think fashion is about finding something that is an extension of your personality and holding onto it. Also I think this idea of building the wardrobe can enhance the designer-customer relationship, allowing for growth and dialogue amongst both.

Opinions? Thoughts? I'd love to hear
Speak Sooon!

M.E.